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As per a Report – High International locations for Sustainable Tourism – by Euromonitor Worldwide, “Sweden tops the Sustainable Journey Index in 2020 and proves sustainability can improve the journey expertise”.
Creating knowledge and evaluation on varied companies and merchandise worldwide, Euromonitor Worldwide is the main unbiased supplier of strategic market analysis globally.
Offering market analysis options that join a corporation’s targets with world alternatives, the analysis experience of Euromonitor Worldwide permits many to raised perceive future product demand.
The info included within the Report is as per Passport, Euromonitor Worldwide’s market analysis database [at time of publication: March 2021].
Whereas stating that the restoration for the journey and tourism business would “turn into much less linear” with the emergence of latest COVID-19 variants, the Report finds that “social and environmental values will probably be on the core of latest methods”.
As locations all over the world progressively start to reopen – whereas defending the native communities – and protect livelihoods, there’s a rising consciousness throughout companies, shoppers, in addition to governments for the necessity of prioritizing “not solely revenue however folks and the planet”.
Although home tourism would possibly assist with restoration within the brief to mid-term, radical change will probably be important for constructing resilience and agility for futureproofing the sector.
With the United Nations [UN] Sustainable Growth Targets [SDGs] serving as a blueprint, journey and tourism companies are coming collectively to declare a local weather emergency.
In line with the Report, “Sustainable transformations will play a major issue sooner or later to make sure companies and communities can thrive in a post-COVID age.”
Euromonitor Worldwide has developed a Sustainable Journey Index for aiding locations and journey companies to shift to a extra sustainable tourism mannequin.
Every of the nations on the Euromonitor Worldwide’s Sustainable Journey Index was analyzed throughout 7 key pillars that represent sustainable tourism.
| 7 Sustainable Journey Pillars |
| Environmental Sustainability |
| Social Sustainability |
| Financial Stability |
| Danger |
| Sustainable Demand |
| Sustainable Transport |
| Sustainable Lodging |
These sustainable journey pillars had been used for assessing 99 nations.
Supply: Euromonitor Worldwide
Total, 57 knowledge indicators had been used for coming to the ultimate index rating as a way to decide the comparative efficiency of nations.
Sweden tops the Sustainable Journey Index in 2020, proving sustainability can improve the journey expertise.
| Sustainable Journey Index Rankings 2020 | |||||||
| Rank | Nation | Rank | Nation | Rank | Nation | Rank | Nation |
| 1 | Sweden | 26 | Belarus | 51 | Laos | 76 | Thailand |
| 2 | Finland | 27 | Hungary | 52 | Cameroon | 77 | Hong Kong, China |
| 3 | Austria | 28 | Romania | 53 | Japan | 78 | South Korea |
| 4 | Estonia | 29 | Australia | 54 | Brazil | 79 | Lebanon |
| 5 | Norway | 30 | Ukraine | 55 | Taiwan | 80 | Maldives |
| 6 | Slovakia | 31 | Peru | 56 | China | 81 | Sri Lanka |
| 7 | Iceland | 32 | Greece | 57 | Oman | 82 | Kuwait |
| 8 | Latvia | 33 | North Macedonia | 58 | UAE | 83 | Fiji |
| 9 | France | 34 | Italy | 59 | Myanmar | 84 | Macau, China |
| 10 | Slovenia | 35 | USA | 60 | Algeria | 85 | Malaysia |
| 11 | Switzerland | 36 | Malta | 61 | Costa Rica | 86 | Qatar |
| 12 | Lithuania | 37 | Panama | 62 | Kazakhstan | 87 | Kenya |
| 13 | Croatia | 38 | Serbia | 63 | Tunisia | 88 | Dominican Republic |
| 14 | Czech Republic | 39 | Bulgaria | 64 | Colombia | 89 | Guatemala |
| 15 | Eire | 40 | UK | 65 | Russia | 90 | Nigeria |
| 16 | Germany | 41 | Georgia | 66 | Turkey | 91 | Egypt |
| 17 | Belgium | 42 | Chile | 67 | Jamaica | 92 | Indonesia |
| 18 | Denmark | 43 | Jordan | 68 | Mozambique | 93 | Singapore |
| 19 | Netherlands | 44 | Cyprus | 69 | Azerbaijan | 94 | Philippines |
| 20 | Portugal | 45 | Israel | 70 | Bahrain | 95 | Morocco |
| 21 | Poland | 46 | South Africa | 71 | Tanzania | 96 | Vietnam |
| 22 | Bolivia | 47 | Uruguay | 72 | Saudi Arabia | 97 | Mauritius |
| 23 | New Zealand | 48 | Argentina | 73 | Uzbekistan | 98 | India |
| 24 | Canada | 49 | Ecuador | 74 | Cambodia | 99 | Pakistan |
| 25 | Spain | 50 | Bosnia and Herzegovina | 75 | Mexico | – | – |
Sweden, as per the Report, “has targeted on producing larger ranges of worth derived from tourism which has helped its economic system, atmosphere and society, resulting in enhancements throughout many pillars”.
The Report involves the conclusion that there was a “clear change in mindset to withstand returning to a volume-driven journey and tourism mannequin”. Stakeholders had been as an alternative “rallying collectively to ‘construct again higher’ by means of worth creation from sustainable tourism”.
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