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When Clear Channel controls the radio and the monopoly newspaper does not such as you, how do you win over new audiences?
The excellent news: there are numerous, some ways. Listed here are ten of my favorites.
1. Method a neighborhood school or various radio station or group entry cable TV station with a programming thought, like a stay songwriter showcase. Different musicians will need to be part of your present, and you may construct an viewers to your personal music–and theirs.
2. Write CD or live performance evaluations for a neighborhood various (or mainstream) paper.
3. Give copies of your CD away to public radio and TV stations for his or her fund drive premiums.
4. Set up, publicize, and carry out at charity occasions to your favourite causes.
5. Lead songwriting or performing workshops within the faculties (these are normally paying gigs, and all of the dad and mom hear your identify). Invite a few of the youngsters to carry out with you; they’re positive to deliver a bunch of kin alongside who pays for his or her tickets and perhaps purchase a CD.
6. Announce your gigs in each group calendar. Newspapers, magazines, radio stations, group websites, cable TV stations–they all run occasion listings. Sort out one paragraph that features a tag line about what you do, reminiscent of “Sandy Songwriter, River Metropolis’s ‘Homegrown Bono,’ will carry out labor songs and love ballads at The Trombone Store, 444 4th Avenue in Downtown River Metropolis, Wednesday, January 15, 7 p.m.” If admission is free or there is a charity connection, say so. Embody contact telephone quantity and e-mail.
7. Discover Web dialogue teams associated to your trigger. Whether or not it is immigration, voting reform, peace, secure power, the suitable to decide on…there can be dialogue teams on-line. Submit responses and embrace a “sig”–a brief on-line enterprise card. Use completely different sigs for various functions. This is one among mine (in an actual e-mail, it will be single-spaced):
8. Arrange a easy low-cost web site. Embody a few sound clips, photos of you performing, a spot for individuals to enroll in your fan e-newsletter, a hyperlink to your favourite musicians, and, in fact, your tour schedule and gig availability.
9. Get publicity on different individuals’s web sites. Write CD evaluations, endorse their music with a blurb, submit articles on the native music scene…and at all times embrace your contact data and a press release that encourages individuals to go to your website.
10. Use the letters columns. Name in to speak reveals. Submit messages to Net boards…briefly, use each suggestions software you must unfold the phrase.
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Source by Shel Horowitz
